In some circles, a blog sounds like a humble website where one shares their latest holiday snaps. But in the corporate world, blogging has the underlying dimensions of inbound marketing. In a report by HubSpot, 69 percent of businesses attribute their lead generation success to blogging. A blog can humanize a brand, helps to increase search engine traffic, and — over time — helps to establish your brand as a thought leader in whatever topic you’re writing about. WordPress, Tumblr, and Blogger are three popular blogging platforms (with the former powering 35 percent of the known internet). WordPress Founded by Matt Mullenweg in 2003, it’s fair to say WordPress has set the bar for all blogging platforms based on the numbers alone. After all, it has just shy of a 60 percent share of the CMS Market, with Joomla coming in second with just under 6 percent of the market. WordPress is available in two similar but separate flavors; WordPress.com and WordPress.org. WordPress.com provides the simplest route to enter into the world of WordPress. It’s free to use,...